The Difference Between Autoresponder Programs and Autoresponder Services
Many newcomers to the Internet marketing arena are not aware that there is a vast difference between an autoresponder program and an autoresponder service. Not knowing the difference, they often purchase the wrong type of autoresponder, and find out too late that they have wasted money on a program that is useless to them.Autoresponder Program
An autoresponder program is usually a free autoresponder that comes with your web hosting account. Some people don’t like the autoresponder programs that come with their hosting accounts and purchase autoresponder programs or scripts that must be installed on their web server. For newcomers this can be a bit daunting.
Autoresponder Services
Other people are quite happy with using an autoresponder service. This is a service that is usually paid for on a monthly or yearly basis. The fees are ongoing, and everything is browser based. In other words, you can set up your autoresponder messages and manage your opt-in list through your web browser – just as you can with an autoresponder program. The difference is that the service runs on the autoresponder service’s web server – not yours or your web hosts.
The following are a few services for you to check out :
Aweber Communications Highlights
> 30-day money back guarantee
> Unlimited autoresponders
> Free tutorials
> Over 50 templates
> Unlimited customer support
1ShoppingCart Highlights
> Customize look and feel
> Ad tracking capabilities
> Import/export client lists
Getresponse Highlights
> Unlimited autoresponders
> 150+ professionally designed HTML templates
> Cost-effective newsletter hosting
> Sales and revenue tracking
> Support and training
Beginners are usually better off using an autoresponder service. These services are very easy to understand and to use, and no technical knowledge is needed to set things up. As a newcomer to the field, however, you might be concerned about the costs of an autoresponder service. If this is the case, you have the option of signing up with a free autoresponder service.
Free services make their money by placing advertisements in each autoresponder message that you send out. Sometimes these ads appear at the top of your messages, and sometimes they appear at the bottom. Some of the free services are simply an enticement to purchase the professional version, and have many of the more advanced features, such as tracking, disabled.
The autoresponder that you choose is strictly up to you, but in most cases, an autoresponder service should suit your needs. If you are unsure, look for a service that offers free signups, with the option of upgrading to the professional paid version at a later date.
